Miki Agrawal
Founder of THINX, entrepreneur, menstrual health advocate
Miki Agrawal (born December 20, 1981) is an American entrepreneur, social activist, and author who has built her career around breaking taboos and promoting wellness and sustainability. She co-founded THINX in 2011, a pioneering company that created period-proof underwear, helping to destigmatize menstruation through innovative design and frank public conversation. THINX became a multi-million-dollar company that disrupted the period-care industry and earned recognition for its bold marketing campaigns and commitment to sustainability. Beyond THINX, Agrawal founded Daykeeper, a digital wellness app, and has been involved in various other ventures focused on health and social impact. She is also an accomplished author, having written books that address wellness, entrepreneurship, and cultural taboos. Agrawal has appeared in major media outlets and has become a recognized voice for female empowerment, mental health, and breaking societal norms. Her work has influenced how companies approach women's health issues and has contributed to larger cultural conversations about destigmatizing bodily functions and promoting inclusivity. Agrawal's entrepreneurial approach combines business acumen with genuine social activism, making her a notable figure in modern business and feminist circles.
Business & Industry
American
1981
Thinking about the name
Miki
Japanese origin
“Japanese in origin, Miki traditionally means 'beautiful chronicle' or 'beautiful tree,' depending on the kanji used—names rich with natural and literary imagery. In Western contexts, Miki feels contemporary and approachable, a name that bridges cultures effortlessly. Its simplicity masks a depth of meaning and has appeared across Japanese pop culture and arts.”