Carole White

Carole White (March 21, 1942 – January 10, 2015) was a British modeling agent and founder of Storm Model Management, one of the most prestigious modeling agencies in the world. Born in London, White developed a keen eye for talent and a revolutionary approach to model management that prioritized her clients' wellbeing and long-term careers over short-term profits. She founded Storm in 1987, and the agency quickly became known for discovering and developing world-class talent. Most notably, White discovered Kate Moss in 1988 at a London airport and recognized her potential as a supermodel despite her unconventional look at the time—she was shorter and more naturally styled than the tall, blonde models that dominated the industry. White's mentorship and strategic career planning helped Moss become one of the most famous and successful models of all time, revolutionizing the modeling industry in the process. Beyond Moss, White discovered and represented numerous successful models and championed a more inclusive and diverse approach to modeling. She was also known for her protective stance toward her models, advocating for their rights and wellbeing in an industry often criticized for exploitation. White's legacy encompasses not just the supermodels she developed, but her influence on how modeling agencies operate, her emphasis on ethical business practices, and her role in diversifying beauty standards in fashion. She passed away in 2015, but her impact on the fashion industry and model representation remains significant.