Reese Pieces

Reese's Pieces are a peanut butter candy manufactured by The Hershey Company, consisting of peanut butter enclosed in a colorful candy shell. Introduced in 1978, the product was created to compete with other chocolate candies in the market. The brand achieved iconic status and massive popularity following its prominent product placement in the 1982 science fiction film E.T. the Extra-Terrestrial, where the candies are used to lure the alien creature. This partnership between Hershey and the film's producer became one of the most successful examples of product placement in cinema history, introducing or reintroducing millions of viewers to the candy. The association with the beloved film has endured for decades, making Reese's Pieces a nostalgic favorite for generations of consumers. The candy remains a staple of American confectionery and continues to generate significant sales, particularly around the film's anniversaries and theatrical re-releases.