Oskar Metsavaht
Founder of sustainable luxury fashion brand Osklen
Oskar Metsavaht (born 1961) is a Brazilian fashion designer and entrepreneur who revolutionized sustainable luxury fashion in South America. Born in Rio de Janeiro, Metsavaht founded Osklen in 1989, transforming it into one of Brazil's most prestigious fashion brands through his innovative approach to design that seamlessly integrates environmental consciousness with high fashion aesthetics. The brand has become known for using sustainable materials, ethical production practices, and designs that reflect Brazilian culture and natural landscapes. Metsavaht's work extends beyond fashion into activism for environmental conservation and indigenous rights; he has collaborated with scientists and indigenous communities to develop eco-friendly fabrics and manufacturing processes. His brand has gained international recognition, being stocked in luxury retailers worldwide and receiving multiple awards for sustainability and design innovation. Beyond Osklen, Metsavaht is a social entrepreneur involved in various environmental initiatives and has become a prominent voice advocating for responsible luxury consumption. His vision demonstrates that high fashion and environmental stewardship are not mutually exclusive, influencing the broader luxury fashion industry toward greater sustainability.
Business & Industry
Brazilian
1961
Thinking about the name
Oskar
Scandinavian origin
“A Scandinavian spelling of Oscar, derived from Old Norse elements meaning 'divine spear' (os- 'god' + -kar 'spear'). Oskar has aristocratic European heritage while remaining modern and accessible, borne by Scandinavian and German royalty. The -ar ending gives it Continental sophistication and gender-neutral edge.”