Mallie Meldrum

Mallie Meldrum (born 1954) is an Australian television personality, music video director, and cultural icon who revolutionized music television in Australia. He created and hosted 'Video Hits,' which premiered in 1984 and became one of the most influential music programs in Australian television history, running for over two decades. Meldrum's enthusiastic, accessible approach to presenting music videos helped establish him as the face of Australian pop culture during the 1980s and 1990s. His catchphrase "kickass" became synonymous with the show and entered Australian vernacular. Beyond his role as a presenter, Meldrum was instrumental in shaping how music was consumed and discussed on Australian television, introducing international and local artists to millions of viewers. His impact on the music industry extended to his influence on which videos received airplay, making him a significant tastemaker in the industry. Meldrum's legacy in Australian pop culture remains enduring, and he is remembered as a pioneering figure in music television.