Lorenzo Bertelli

Lorenzo Bertelli (born 1982) is an Italian fashion executive and member of the prominent Bertelli family, who control the luxury fashion conglomerate Prada through the Prada Holding company. As the head of corporate social responsibility and sustainability at Prada, he plays a crucial role in shaping the company's environmental and social initiatives at a time when luxury fashion faces increasing scrutiny regarding its environmental impact. Bertelli represents a new generation of family business leadership, balancing tradition with modernization and addressing contemporary concerns about corporate responsibility. He has been instrumental in Prada's efforts to implement sustainable practices, reduce environmental footprint, and maintain ethical standards across global supply chains. His position reflects the evolution of luxury fashion toward greater accountability while maintaining the brand's heritage and prestige. Through his work at Prada, one of the world's most influential fashion houses, Bertelli influences industry standards and demonstrates how family-controlled luxury businesses can adapt to contemporary demands for sustainability and corporate responsibility.