Letitia Baldrige

Letitia Baldrige (February 9, 1926 – October 29, 2014) was an American author, etiquette expert, and prominent social figure who became famous as the chief of staff and social secretary to First Lady Jacqueline Kennedy during the Kennedy administration. Born in Connecticut to a prominent family, Baldrige was educated in elite institutions and became fluent in multiple languages. She served in the U.S. Marine Corps during World War II before beginning her career in diplomatic and social circles. Her role in the White House was instrumental in shaping the glamorous image of the Kennedy era, organizing state dinners and official functions that set new standards for presidential entertaining. After leaving the White House, Baldrige became a bestselling author and etiquette expert, writing numerous books on manners, entertaining, and social protocol that guided American society for decades. Her works, including 'Letitia Baldrige's Complete Guide to Executive Manners' and 'In Love with Love,' became standard references for proper conduct. Baldrige was a pioneering female executive and advisor in an era when few women held such influential positions. Her legacy encompasses both the glamour of the Kennedy era and her substantial contributions to American social customs and professional etiquette.