Jessi Uribe

Jessi Uribe (born Juan Javier Uribe Posada on December 4, 1994) is a Colombian singer and songwriter who emerged as one of the leading figures in reggaeton and Latin trap music in the 2010s. Based in Medellín, Colombia, Uribe rose to prominence through social media and streaming platforms, achieving massive international success without traditional major label backing. His breakthrough hit 'Medicamento' became a viral sensation and established him as a voice of contemporary Latin urban music. Uribe's music blends reggaeton, trap, and other urban genres with romantic and reflective lyrics that resonate with younger audiences across Latin America and beyond. He has collaborated with major artists including Bad Bunny and J Balvin, and consistently ranks among the most-streamed Latin artists globally. His influence on Latin music's digital-first generation is significant, as he demonstrated the power of streaming platforms and social media in breaking traditional industry barriers. Uribe continues to release successful music and perform internationally, representing a new wave of Latin artists who achieved stardom through grassroots digital engagement.