Cammie Dunaway

Cammie Dunaway is an American business executive best known for her prominent role at Nintendo of America, where she served as Senior Vice President of Sales and Marketing from 2008 to 2012. During her tenure, she became the public face of Nintendo's marketing efforts, appearing in numerous advertisements and presentations to promote the wildly successful Wii console and Nintendo DS handheld system. Her energetic and accessible approach to gaming promotion helped Nintendo reach broader audiences beyond traditional gamers, contributing to the company's record-breaking sales during the motion-control gaming boom. Before joining Nintendo, Dunaway held senior marketing positions at Mattel and other major toy and entertainment companies, bringing decades of consumer marketing expertise to the gaming industry. Though her tenure at Nintendo ended in 2012, her work during the Wii era remains iconic in gaming history, representing a pivotal moment when video games achieved unprecedented mainstream cultural penetration.